Advertising

The 2010 Healthy & Fit Magazine Expo will be held from 10 a.m. to 4 p.m. Sept. 25 at the Lansing Center in Lansing, Michigan.

Outside of promoting your product/service directly to potential customers at the 2010 Healthy & Fit Magazine Expo, advertising in Healthy & Fit Magazine is a great way to get your message out and your business noticed. Below are just a few of the reasons why!

Click here to download the 2010 Healthy & Fit Magazine Media Kit.

  • Healthy & Fit Magazine is a local publication, featuring mid-Michigan people, events, businesses and advertising. Articles are written by local people about local people, and feature products and services that are of interest locally.
  • Healthy & Fit addresses wellness, fitness, nutrition, prevention, and integrative medicine. It speaks to the interests of a large, active readership in mid-Michigan.
  • Monthly readership of the magazine consistently ranges between 92,000 – 100,000.
  • Our readers, generally, can afford your services/products. Healthy & Fit Magazine readership surveys indicate that nearly all of the readers are over age 25, homeowners, own two or more vehicles and are looking to purchase a new car within the next two years. They have a household income exceeding $120,000 and are college educated, many holding post-graduate degrees. Readers travel out-of-state, some out-of-country, to compete; often belong to gyms; purchase equipment; and seek services and products that compliment their lifestyle. According to our 2009 reader survey, 90 percent of readers spend more than $50 on health foods per week and belong to a fitness center or athletic club. They vacation in Michigan and surrounding states within driving distance; plan to purchase an automobile within the next year and consider elective procedures to improve their appearance, such as cosmetic dentistry and LASIK.
  • Research indicates that magazine readers, more than any other media consumers, welcome and accept the ads in their magazines (Cross Media Research Studies, 2004-2007). They read the magazine for the advertisements, as well as the feature articles. According to our 2009 survey, 90 percent of our readers have some interest in the advertisers within the magazine and more than 75 percent of our readers keep the magazine as a reference.
  • A monthly publication, the magazine offers timely turnaround and monthly repetition of your message.
  • The magazine offers flexibility. Additional copies of the magazine will be printed to accommodate special requests from local businesses and institutions. For instance, Sparrow Health System requested 3,000 copies for distribution at the Michigan Mile, and for their city-wide Commit to Get Fit initiative.
  • Healthy & Fit Magazine is currently available at more than 500 mid-Michigan distribution points. The greatest saturation of the magazine is in the Lansing/Jackson/ East Lansing/Okemos communities, with additional, multiple drop points in Charlotte, Grand Ledge, DeWitt, Haslett, Holt, Mason, Eaton Rapids and Williamston.
  • Healthy & Fit Magazine is the official race publication included in individual registration packages for Playmakers 5K races, as well as other mid-Michigan 5K races, triathlons, duathlons, and cycling races throughout the state. The magazine has sponsored many races and continues to do so.